Cognitive bias

• Autores: Joshua Howgego
• Localización: New scientist, ISSN 0262-4079, Nº. 3051, 2015, págs. 31-32
• Idioma: inglés
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• Resumen

  • Understanding the often irrational factors that affect how people make decisions has been a key aim of psychologists over the past few decades--and they're just getting to the stage where they can begin to apply their insights. Here, Howgego discusses how evolution has made human brains irrational.