Digitalization bringing innovation to the chemical industry

• Autores: Supriyo Das, Carlos Alberto Santamaria Velasco
• Localización: Tecnology, innovation, Finance and CRM:: Repercussions on Competitiveness. / coord. por José Sánchez Gutiérrez, Tania Elena González Alvarado, 2017, ISBN 978-84-17075-56-9, págs. 111-134
• Idioma: español
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • INTRODUCTION 1. NEW PRODUCT DEVELOPMENT AND INNOVATION.

    1.1 Innovation in an industrial environment.

    1.2 Digitalization of business.

    1.3 Digitalization of chemical industry.

    1.4 Innovation in marketing in chemical companies: Digital Marketing.

    1.5 Digital Marketing Strategy.

    CONCLUSIONS.