Resumen de Wising up
During the second world war, the US government found itself wrestling with a meaty problem. It was trying to encourage citizens to eat offal so that better cuts of meat could be shipped to the troops abroad. But the message wasn't getting through. So the government recruited some serious brainpower: renowned anthropologist Margaret Mead and the father of social psychology, Kurt Lewin. Instead of telling people that eating offal was a patriotic duty, Mead and Lewin tried to understand their psychological resistance to eating it in the first place. Here, Jones details the use of wise psychological interventions to solve bigger problems
