Fry details the UK's soda tax which sends a clear signal to drink makers to get tough on sugar. As surprises go, UK chancellor George Osborne's budget announcement of a levy on sugary drinks from Apr 2018 will take some beating. Although his proposal doesn't match the 50 per cent tax rate that the National Obesity Forum would still argue is necessary to achieve maximum effect, the very idea that levies will be imposed should ensure that industry efforts to cut sugar in fizzy drinks go into overdrive. The exact tax rate has yet to be determined, but the markets got the message that the chancellor means business
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