El significado es una práctica social de construcción de sentido que implica la producción de las divisiones de semántica o signos (signum facere), que surgen de las diferencias construidas artificialmente por los predicadores de los temas de cada contexto cultural. Para el diseñador adecuar las soluciones a su medio social, el tiene que rechazar gran parte de lo que se conoce, los locales-priorísticas, fija dicotomizadas y definiciones reduccionistas, para que pueda pensar creativamente sobre sus problemas concretos. Soluciones innovadoras que no siguen la filosofía de la exclusión de esto y aquello, pero abarcan la inclusión de esto y aquello, lo que explica la proximidad del diseño post-moderno en la semiótica de Peirce, que este estudio tiene como objetivo mostrar.
Signification is a social practice which produces and reproduces meanings, the result of that being the sign (signum facere), artificial semantic differences constructed by predicative subjects of a cultural formation. In order for the designer to be able to formulate relevant design solutions, he/she has to reject what is considered already known, as well as a prioristic premises, dichotomized positions and reductive definitions. That will allow him/her to think creatively about his/her practical problems. Innovative solutions do not follow the excludent philosophy of either/or but adopt instead the inclusiveness of this and that, something that seems to explain the closeness of contemporary design philosophies to Peirce’s semiotics, which is what this paper aims to show.
Signification is a social practice which produces and reproduces meanings, the result of that being the sign (signum facere), artificial semantic differences constructed by predicative subjects of a cultural formation. In order for the designer to be able to formulate relevant design solutions, he/she has to reject what is considered already known, as well as a prioristic premises, dichotomized positions and reductive definitions. That will allow him/her to think creatively about his/her practical problems. Innovative solutions do not follow the excludent philosophy of either/or but adopt instead the inclusiveness of this and that, something that seems to explain the closeness of contemporary design philosophies to Peirce’s semiotics, which is what this paper aims to show.
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