Now David Garcia at the Swiss Federal Institute of Technology in Zurich and Markus Strohmaier at the University of Koblenz-Landau in Germany have found evidence of the QWERTY effect all over the web. The pair looked at millions of English-language product names and titles of books, films and video clips appearing on 11 Web sites, including Amazon, YouTube and Rotten Tomatoes. On nine of those sites, items with names that had a higher right-side letter ratio tended to be rated more highly by reviewers. Garcia and Strohmaier also looked at the text of the reviews. Those that expressed a positive opinion were found to use a higher ratio of letters from the right of the keyboard too.
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