The web we want

• Autores: Hal Hodson
• Localización: New scientist, ISSN 0262-4079, Nº. 3083, 2016, págs. 26-29
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • At the heart of the internet are monsters with voracious appetites. In bunkers and warehouses around the world, vast arrays of computers run the show, serving up the web--and gorging on their data. These server farms are the engine rooms of the Internet. Operated by some of the world's most powerful companies, they process photos of our children, emails to their bosses and lovers, and their late-night searches. Such digital shards reveal far more of ourselves than they might like, and they are worth a lot of money. They are not only used to target advertising and sell stuff back to them, but also form the building blocks for a new generation of artificial intelligence that will determine the future of the web. Here, Hodson details ways to seize back some control in web companies