Better communications can enhance the mining industry's image among the wider community, the PDAC convention hears.
Industrial minerals companies need to better manage their communications in an increasingly interconnected world, the chief executive officer of Brazil-based Nexa Resources told this year’s convention of the Prospectors and Developers Association of Canada (PDAC).
In comments echoed by Canadian colleagues at the event in Toronto, Canada, March 4-7, Tito Martins said that the industry must change the way it engages with an expanding number of potential partners, from local communities and environmentalists through to regulators and financiers.
And it needs to be ready to change such messaging quickly, if necessary, he added.
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