This article discusses several aspects of Digital Economy. Firstly, the term «ecosystem» is analyzed according to the concept of «ecology». Secondly, ecosystem approach is viewed as the concept that describes the evolution of the nature of interactions of economic agents, models of their innovation activity and their relationship with the environment of functioning. Thirdly, current issues for Digital Economy are identified. The paper concludes that ecosystem approach considers innovative systems of all levels (national, regional, cluster, etc.) as living social organism subjects. The ecosystem approach puts forward a number of important economic principles: firstly, the ecosystem has its own, market mechanisms of self-development; secondly, it focuses mostly on the nature and dynamics of interactions (with each other and with potential participants), emphasizing that it is the collaboration that creates and diffuses the flow of knowledge, the transformation of these flows into innovation and further spread of innovations throughout the economy. We emphasize the role of openness for uniting the efforts of the community interested in the development of a digital industry, extension of public-private partnerships and building a competitive environment in order to ensure the rapid growth of available digital services, as well as to improve their quality. The emergence of the issue of digital economy has introduced a new driving force to the transformation of international society. The principles of ecosystem management and the principles of the ecosystem approach should underpin any decisions taken at the universal, regional and national levels.
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