Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmeceutical Industry

• Autores: Amalesh Sharma, Alok R. Saboo, V. Kumar
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 5, 2018, págs. 66-85
• Idioma: inglés
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