No need to face your fears, they can be made to just melt away. It seems that nudging people into unconsciously thinking about scary things can help them to unlearn their associations of fear. Phobias are usually treated with "exposure therapy", which involves seeing the stuff people are frightened of while in a safe environment. But many people find it so stressful that they drop out--won't even sign up. They thought if they can do it unconsciously, there's no unpleasantness, says Hakwan Lau at the University of California, Los Angeles.
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