The Marketing of Academic Expertise.

• Autores: H. G. Widdowson
• Localización: Modern language journal, ISSN 0026-7902, Vol. 95, Nº 4, 2011, págs. 650-650
• Idioma: inglés
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• Resumen

  • The article discusses the publication of academic reference works, arguing that they primarily benefit publishers, who market such works to libraries. It is said that large handbooks serve commercial rather than scholarly ends, as neither readers nor researchers particularly desire the publication of such works. Other topics include conceptions of handbooks as comprehensive volumes, as works that provide direction to readers, and as sources of scholarly expertise. It is said that other articles in the issue criticize the proliferation of academic handbooks.