Positive news makes readers feel good: a “ silver-lining ” approach to negative news can attract audiences
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Karen Elizabeth McIntyre [1] ; Rhonda Gibson [2]
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[1] Virginia Commonwealth University
Virginia Commonwealth University
Estados Unidos
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[2] University of North Carolina at Chapel Hill
University of North Carolina at Chapel Hill
Township of Chapel Hill, Estados Unidos
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- Localización: Southern communication journal, ISSN 1041-794X, Vol. 81, nº 5, 2016, págs. 304-315
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
After much criticism that the media publish too much negative news, some media outlets have dedicated themselves to publishing only happy, upbeat stories. The current experiment examined the positive news industry by testing the effects of three types of story valence — positive, negative, and silver lining — on readers ’ affect, story enjoyment, perceived well-being, and sharing intentions. Results suggest that valence plays a significant role in readers ’ affect, in that positive news makes readers feel good. Additionally, findings suggest that the silver-lining story — one that highlights a positive outcome of a negative event — may present a practical way for media outlets to maintain the time-honored surveillance function of negative news yet also reap the affective benefits of positive news.
