If you're not paying, you're the product. We might not hand over cash for many of the services we get from the Internet giants, but we do pay in cold, hard data. But as the row over Facebook data gathered by Cambridge Analytica shows, many are starting to realise the true price of "free". Perhaps it is time to re-evaluate how much we value our own data--and make tough choices about what we will pay to wrest back control.
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