Techlash

• Autores: Douglas Heaven
• Localización: New scientist, ISSN 0262-4079, Nº. 3164, 2018, págs. 28-31
• Idioma: inglés
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• Resumen

  • Rarely has a thumbs up led to such bad feeling. Back in 2009, Justin Rosenstein created Facebook's "Like" button. Now he has dedicated himself to atoning for it. Rosenstein's voice is far from a lone one. A decade ago, society was wide-eyed at the possibilities of social networks, web search, smartphones and online shopping. The Google motto Don't be evil expressed a prevailing optimism about how the Internet, and the companies shaping it, would create a better, more open world. In 2018, a "techlash" is in full flow. There is broad agreement that something must be done about big tech. But must it? And if so, what? To understand big tech's peculiar power, it helps to get to grips with the roots of its success, and they lie deep in the human psyche. Take the Like button. Facebook knew right from the start it was making something that would exploit vulnerabilities in our psychology, its founding president and now critic, Sean Parker, has said.