Study on the preference for capsule hotel attributes using a choice experiment
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[1] Kyonggi University
Kyonggi University
Corea del Sur
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[2] Kangwon National University
Kangwon National University
Corea del Sur
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 24, Nº. 4, 2018, págs. 492-499
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The main purpose of this study is to investigate the attributes of capsule hotels preferred by individuals. To this end, a choice experiment (CE) was adopted; a CE is a systematic method used to determine individual preferences with regard to goods and services. A well-known advantage of CEs is their ability to capture a pecuniary value for target attributes in the form of marginal willingness to pay (MWTP). By comparing the sizes of MWTPs, we can recognize the order of preference among attributes. Amazon Mechanical Turk was used to collect the study data. We examined the magnitudes of the degree of preferences for “additional services provided,” “accessibility,” and “price.” The findings indicate that price is negatively associated with capsule hotel choice, whereas accessibility and service are positively associated with capsule hotel choice.
