Resumen de Internet as a Platform for the Promotion of the Audiovisual Sector in Andalusia
Mar Ramírez-Alvarado, Ángeles Martínez-García, Antonio Gómez-Aguilar
The audiovisual sector is the key to the articulation that exists between culture and industry, with great potential both in the creation of job positions and in the volume of business it can generate.
Global figures show that nations lacking a prosperous audiovisual sector are losing great opportunities in their overall development. In recent years, all over Spain –and particularly in Andalusia- institutions, companies and various organisations are conscious of this reality, and are making great improvements in the fields of production and commercialisation of Andalusia’s audiovisual products. In this sense, the Internet is becoming the quintessential vehicle that allows the viewing of the work being developed in Andalusia nationally and internationally. This chapter goes through the more outstanding initiatives that – from the Internet – are permitting to bring to the world what Andalusia’s audiovisual sector has the capacity to offer: The Regional Cultural Council, the Andalusia Audiovisual Foundation, “Antena Media Andalucía” , Andalusia Film Commission, festivals and Andalusia’s Film Shows, as well as producers associations, production companies and Andalusia’s local televisions associations, among many others.
