Resumen de Audience segmentation in Social Media

Verena Henrich, Alexander Lang

• Understanding the social media audience is becoming increasingly important for social media analysis. This paper presents an approach that detects various audience attributes, including author location, demographics, behavior and interests. It works both for a variety of social media sources and for multiple languages. The approach has been implemented within IBM Watson Analytics for Social Media™and creates author profiles for more than 300 different analysis domains every day.