Videogames and advertising fuse in gamevertising

• Localización: Innova La Salle, ISSN 1696-022X, Nº. 8, 2008, págs. 54-54
• Idioma: inglés
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• Resumen

  • The vast importance of videogames in recent years has led advertising agencies to try to fuse this world with advertising, creating a phenomenon known as Gamevertising