Sustainability, a business opportunity

• Localización: Innova La Salle, ISSN 1696-022X, Nº. 8, 2008, págs. 38-39
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Nowadays, ecological awareness and ethical consumption are beginning to play a key role in companies' communication strategies. Indeed, companies that do not offer a sustainable and socially responsible business will be punished by consumers in the long term. Given this, and under the title of "Environmental Sustainability and Marketing: Moral Issue or Greenwash", the La Salle Forum offered a timely talk on this subject.