Ismail Shaheer, Andrea Insch, Neil Carr
Destinations have been boycotted for deviating from acceptable norms and engaging in egregious behaviour. Such events can have an adverse impact on the tourism industry of a destination, highlighting the need to understand this phenomenon. To help initiate research on tourism boycotts, this research note collated and analysed information about all destination boycotts. One hundred and forty-six boycotts were identified as having started between 1948 and 2015. More than 90% of the boycotts were initiated between 2003 and 2015. This research note suggests that the increase in destination boycotts may be a result of a combination of factors: [1] innovation of new technology, specifically social media platforms such as Facebook and Twitter; [2] the increase in social movements; [3] emphasis on ethical consumerism; and [4] the use of tourism as a vehicle for social change.
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