In recent decades, cities have used events as tools to address concrete challenges, such as urban regeneration, social cohesion, and economic growth. An eventful city generates programs of events to support long-term policy agendas, and increase "eventfulness". However, little attention has been paid to how variables such as event size, type, political strategies, or organizationa structure may infuence the level of eventfulness in a city. This exploratory empirical study of Barcelona as an eventful city analyzes the relationship between event genres and policy agendas. It examines two music festivals, Primavera Sound and Sónar and the event policy context deriving from two different administrations. The data are drawn mainly from semistructured in-depth interviews and document analysis. The article concludes with some reflections about the importance of including event genres and policy agendas in the analysis of eventfulness.
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