Resumen de Major Events Programming in a City: Comparing Three Aprproaches to Portfolio Desing

Vladimir Antchak, Tomas Pernecky

• Event portfolio desing is increasingly important from both academic and industry perspectives. The purpose of this article is to discuss and conceptualize the strategic process of event portfolio planing and development in different urban contexts in New Zealand. A qualitative multiple case study was conducted in three cities: Auckland, Wellington, and Dunedin. Primary data were collected by interviewing city event planners from city councils and relevant council controlled organizations. Secondary data were obtained by the analysis of the relevant documents, including city event policies and strategies, annual reports, statements, and activity plans. Thematic analysis revealed the existende of distinctive portfolio approches in the studies cases, which can be compared and differentiated by applying the following parameters: Formality, Intentionality, Directionality, and Rhythmicity. Together, these parameters represent a "built-in equalizer" that can be used to balance the opposing values of diverse approches and adjust them within current city objectives. The article provide a rich and broad context, which enables an understanding of the strategic nature of event portfolios and their implementation within a wider city development agenda