From soft discipline to hard pleasure: "Hegemonic body images" in North India

• Autores: William S. Sax
• Localización: Of Bodies and Symptoms: Anthropological Perspectives on their Social and Medical Treatment / coord. por Sylvie Fainzang, Claudie Haxaire, 2011, ISBN 978-84-694-4991-2, págs. 185-203
• Idioma: inglés
• Enlaces
  • Texto Completo Libro
• Resumen

  • One “traditional” ideal male body in India is strong, flexible, and soft; the kind of body that results from disciplining one’s exercise, as well as one’s diet and sexuality. The latter is important because semen is regarded as the source of physical and mental strength. But a new ideal male body -- lean, muscular, and hard -- now dominates the public imaginary. Advertising suggests that such a body is to be achieved through consumption rather than discipline, and that it does not serve health, but rather sexual pleasure.