Comportamento do consumidor nova-pratense para compras em ambientes físicos ou virtuais

• Autores: Rosecler Maschio Gilioli, Daiane Roncato
• Localización: Navus: Revista de Gestão e Tecnologia, ISSN-e 2237-4558, Vol. 8, Nº. 1, 2018, págs. 102-114
• Idioma: portugués
• Títulos paralelos:
  • Behavior of the Nova Prata consumer for purchases in physicals or virtual environment
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    The theme of this s study is about the behavior of consumers in Nova Prata, concerning their purchases in  physical and/or virtual environments, in order  to identify their profiles, the products they buy and what leads them to acquire these products either way. The investigation made use of interviews with companies on the behavior of the consumers and as well as the application of questionnaires to the population. Another aim of this study was to make recommendations to the shopkeepers of Nova Prata based on the analysis and identification of the results proposed previously. The method adopted is of a qualitative nature, of  exploratory level with a case study when dealing with interviews with the companies participating in the study, and quantitative, descriptive, and with application of a survey strategy for the analysis and appreciation of the information obtained through the collection of data from largest possible sample of consumers residing in Nova Prata / RS.The theme of this s study is about the behavior of consumers in Nova Prata, concerning their purchases in  physical and/or virtual environments, in order  to identify their profiles, the products they buy and what leads them to acquire these products either way. The investigation made use of interviews with companies on the behavior of the consumers and as well as the application of questionnaires to the population. Another aim of this study was to make recommendations to the shopkeepers of Nova Prata based on the analysis and identification of the results proposed previously. The method adopted is of a qualitative nature, of  exploratory level with a case study when dealing with interviews with the companies participating in the study, and quantitative, descriptive, and with application of a survey strategy for the analysis and appreciation of the information obtained through the collection of data from largest possible sample of consumers residing in Nova Prata / RS.

  • português

    O tema trata sobre o comportamento do consumidor nova-pratense, que efetua compras físicas e/ou virtuais com o propósito de poder identificar seu perfil, os produtos e o que o leva a adquirir esses produtos de forma física e/ou virtual, por meio de entrevistas com empresas sobre o comportamento desse consumidor e aplicação de questionários à população. Por fim, criar recomendações aos lojistas de Nova Prata a partir da análise e identificação dos resultados propostos anteriormente. O método adotado é de natureza qualitativa, de nível exploratório com estudo de caso quando tratado das entrevistas com as empresas participantes do estudo e quantitativa, de nível descritivo e aplicação de estratégia survey para a análise e apreciação das informações obtidas através da coleta de dados da pesquisa com a maior amostra possível de consumidores residentes em Nova Prata/RS.