The Construction of a Security Coefficient for Tourist Destinations Based on Travel Insurance Purchase Behavior
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[1] Fort Hays State University
Fort Hays State University
City of Hays, Estados Unidos
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- Localización: Tourism analysis, ISSN 1083-5423, Vol. 22, Nº. 4, 2017, págs. 563-568
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Tourism is risky and the insecurities associated with travel to unfamiliar places can reduce tourism demand. However, destinations posing risk are not always avoided; risk could even be an aspect inherently contributing to the attractiveness of certain destination types. Tourists are known to employ various risk management strategies to mitigate risk, among which travel insurance is the most prominent one. In that sense, travel insurance purchase behavior is a valid measure of the perceived destination security held by tourists: the more the perceived insecurity, the higher the propensity to buy travel insurance. In this research note, we formulate the concept of a destination security quotient. Implications of the use of this method to measure perceived destination security are discussed.
