Destination competitiveness: amazing Bangkok versus Lion City Singapore

• Adarsh Batra ^[1]
  1. [1] Assumption University of Thailand
• Localización: Enlightening Tourism: a pathmaking journal, ISSN-e 2174-548X, n. 2, 2017, págs. 154-178
• Idioma: inglés
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• Dialnet Métricas: 2 Citas
• Resumen

  • Achieving a bigger share of international tourist arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourist destinations, Bangkok and Singapore could be of interest to tourism planners, practitioners and researchers. This study aims to investigate and compare the competitiveness of Bangkok and Singapore as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving tourists. The research methodology is a qualitative interpretative approach, employing structured interviews and participant observation. Content analysis and constant comparison are applied to analyze the data. The emerging findings look at issues and perspectives related to how national tourism organizations and marketers can effectively apply tourism marketing strategies to enhance destination competitiveness.