Resumen de The challenges of the 21st- century museum: dealing with sophisticated visitors in a sophisticated world

Aurel Gheorghilaş, Daniela Dumbrăveanu, Anca Tudoricu, Ana Crăciun

• The 21st-century museum is no longer perceived simply as an institution but as a living organism. The paper examines the role of the contemporary museum taking into consideration the current sophistication of the visitor, his new behaviour, and expectancies. Issues such as addressability, interactivity, the involvement of museum visitors and staff were taken into consideration when considering the relationship between cultural institutions and their audience. The discussion is based on the analysis of the perception of the Romanian museum visitors, highlighting the urge for a change in the field.