Efficiency and power perspectives in the relationship between intensity of advertising strategy and structure of competitive environment: a contingent model based on a meta-analysis

• Autores: Manuel Villasalero Díaz
• Localización: Best papers proceedings theme the business in a collaborative world: VII International Conference, Istanbul, Turkey, september 8-10, 1998 / coord. por Muzaffer Bodur; Manuel Castro Cotón (ed. lit.), 1998, ISBN 84-605-8100-4, págs. 497-504
• Idioma: inglés
• Texto completo no disponible (Saber más ...)