Resumen de Examining the Behavioral Intentions of Bungee Jumping Tourists at the Macau Tower: A Quantitative Analysis Using Structural Equation Modeling
Hung-Che Wu, Ching-Chan Cheng, Yi-Chang Chen
This study aims to examine the structural relationships among experiential quality, perceived authenticity, novelty seeking, experiential satisfaction, and behavioral intentions using a multidimensional and hierarchical model. The findings of this study are based on structural equation modeling (SEM) analysis of a convenience sampling of 410 tourists completing experiencing bungee jumping at the Macau Tower. The results indicate that the model proposed by this study fits the data. The analysis results contribute to the services marketing theory by providing additional insights into experiential quality, perceived authenticity, novelty seeking, experiential satisfaction, behavioral intentions, and the dimensions of experiential quality.
