A Processual Concept of Media Generation: The Media-Generational Positioning of Elderly People

• Autores: Andreas Hepp, Matthias Berg, Cindy Roitsch
• Localización: Nordicom review: Nordic research on media & communication, ISSN 1403-1108, Vol. 38, Nº. Extra 1, 2017, págs. 109-122
• Idioma: inglés
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• Resumen

  • With a focus on elderly people this article puts forward a concept of media generation as a thickening of one or more age groups of people who in their media appropriation share a specific experience space of mediatization and subsequently, based on their personal media biographies, develop a shared self-image as a media generation. Such a conceptualisation grasps media generation as a process. It operates with the central aspects of media relatedness, media-generational specifics of appropriation, and self-positioning. This offers an understanding of elderly people after retirement as members of a mass-media media generation. As the qualitative empirical analysis presented in this article demonstrates, members of this mass-media media generation define themselves in contrast to younger media generations.