Less wash, more dry.

• Autores: Marina Krakovsky
• Localización: Scientific American, ISSN 0036-8733, Vol. 299, Nº. 5, 2008, págs. 28-29
• Idioma: inglés
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• Resumen

  • This article discusses communication strategies to encourage hotel guests to reuse their towels. A study, published in the "Journal of Consumer Research" of the relative efficacy of environmental and social messages regarding the reuse of towels is presented. The increased effectiveness of framing towel reuse messages in terms of social norms is noted.