The Mind of the Market.

• Autores: Michael Shermer
• Localización: Scientific American, ISSN 0036-8733, Vol. 298, Nº. 2, 2008, págs. 35-36
• Idioma: inglés
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• Resumen

  • The article provides an evolutionary explanation for illogical economic decisions. The author explains that a person's rejection of monetary proposals that appear unfair to one party stems from the moral development of reciprocal altruism, which is a behavior that all primates appear to share. A person will not accept an offer if they detect an inequality within it.