Does it pay to recall your product early? An empirical investigation in the automobile industry

• Autores: Meike Eilert, Satish Jayachandran, Kartik Kalaignanam, Tracy A. Swartz
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 3, 2017, págs. 111-129
• Idioma: inglés
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