Heightening user experience is a key aim for global architecture practice Populous, specialists in designing sports and entertainment venues. Jonathan Mallie, lead principal in their New York office, outlines their working process. The digital realm plays an important part: from building information modelling, to immersive technologies that imaginatively engage communities in the creative process. But such large-scale, time-sensitive projects as the Jacksonville Jaguars American football facility in Florida would be impossible without also establishing a team spirit among all those involved.
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