Resumen de Should Be A Process The Internationalization Of A Firm? Born Globals As An Exception

Luna Santos Roldán, Guzmán Antonio Muñoz Fernández

• This paper offers a definition of reality as a process of internationalization. The first part will be the definition of the concept by reviewing the contributions of the leading authors on the subject. The research will address the challenges faced by companies that are betting on a rapid internationalization. It will present the initial results obtained through semi-structured interviews with the chief exports or if the absence of this figure with the directors or managers of export, and shall be collected in the most relevant conclusions: market niches oriented , product adaptation to international customer, planned export strategy, design innovation and differentiation, moderate size and greater international experience.