Globalizzazione e localismo nella comunicazione turistica

• Autores: Elisa Gaudio
• Localización: Sociologia urbana e rurale, ISSN 0392-4939, Nº. 66, 2001
• Idioma: italiano
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• Resumen

  • This essay focuses on the impact that the convergence of computing and communications would have on the tourism process. The Internet is changing a range of business practices. It offers a completely new approach to the production, promoting and marketing, forging strategic alliances and conducting transactions. As a result, new tourism intermediaries appear on the global market and they cre-ate general Websites to promote their products: on the one hand private busi-nesses; on the other hand regional and local operators, created by institutional ac-tors. A comparison between these two different approaches will show how re-gional Websites can become an effective gateway for many areas, helping to in-crease awareness of tourism product and tourism numbers.