Competition, market structure and market power within the hotel-supplier sector in Antalya, Turkey: The case for technology integration

• Sedat Göçen ^[4] ; Mesut Albeni ^[1] ; Şevket YİRİK ^[2] ; Hakan Yildiz ^[4] ; Mesut Akdere ^[3]
  1. [1] Süleyman Demirel University

     Süleyman Demirel University

     Turquía

     
  2. [2] Akdeniz University

     Akdeniz University

     Turquía

     
  3. [3] Purdue University

     Purdue University

     Township of Wabash, Estados Unidos

     
  4. [4] Uluslararası Antalya Üniversitesi

     Uluslararası Antalya Üniversitesi

     Turquía

     

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• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 23, Nº. 3, 2017, págs. 647-668
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Today’s competitive business environment forces companies of all sorts to strive for a larger market share. Globalization has played a major role in accelerating this trend. This article explores the market structures that apply to hotel suppliers in Antalya, the leading international beachside resort on Turkey’s south-coast region. Focusing on market competitiveness, this article examines eight major product subcategories that are offered by 206 suppliers to 21 hotels across the region. The study examines the market structure of hotel suppliers, the categories of major supplier and the background of supplier firms and the intensity of competitiveness among suppliers within each category in the south coastal region. The study findings report on the competitive advantage of suppliers for each production category and the link between presence in the market and market share. Recommendations on market intensity and the implications for mergers and acquisitions are further discussed