Les néologismes euphémiques dans les dénominations d'emploi
- Autores: Nuria Rodríguez Pedreira
- Localización: Linguistique: revue de la Société Internationale de Linguistique Fonctionelle, ISSN 0075-966X, Vol. 52, Nº 2, 2016 (Ejemplar dedicado a: Les néologismes euphémiques), págs. 201-222
- Idioma: francés
- Títulos paralelos:
- Euphemistic neologisms in job titles
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Resumen
Whatever the reasons why a term disappears, because of disuse or ≪ besoin néologique ≫ (neological necessity) [Dury, 2012], the renewal of job titles is a recognized fact. A fad or concern about political correctness? It seems as if the origin of this terminological boom lay in the combination of several factors. Professions specialise, evolve and give rise to new names or modify the already existing ones. Current job titles are more technical, more complex, more neutral and more flattering, thus showing that marketing is part of the labour market. In this study, we analyse the reasons that lie behind the appearance of these new terms and, in particular, we concentrate on euphemistic neologisms, which illustrate up to what point employers use a language formatted to attract candidates. Syntagmatic compounds, acronyms, and loans are useful mechanisms used for this purpose.
