Social Multimedia Mining: Trends and Oppollunities in Areas of Social and Communication Studies

• Autores: Georgios Lappas
• Localización: Social network mining, analysis, and research trends: techniques and applications / I-Hsien Ting (ed. lit.), Tzung-Pei Hong (ed. lit.), Leon S.L. Wang (ed. lit.), 2012, ISBN 978-1-61350-513-7, págs. 1-16
• Idioma: inglés
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• Resumen

  • In recent years there is a vast and rapidlv growing amount of multimedia content available online. Web 2.0 and online social networks have dramatically infl uenced the growing amount of multimedia content due to the fact that users become more active producers and distributors of such multimedia context. This work conceptualizes and introduces the concept of social multimedia m ining as a new emerging research area that combines web minin u research, multimedia research and social media research. New challenges in multimedia research, social network analysis research as well as trends and opportunities in research areas of social and communication studies and more specific in politics, public relations, public administration, marketing and advertising are discussed in this chapter