The propensity to bargain while on a vacation

• Metin Kozak ^[1] ; Antónia Correia ^[2] ; del Chiappa, Giacomo ^[3]
  1. [1] Dokuz Eylül University

     Dokuz Eylül University

     Turquía

     
  2. [2] Universidade do Algarve

     Universidade do Algarve

     Faro (Sé), Portugal

     
  3. [3] University of Johannesburg

     University of Johannesburg

     City of Johannesburg, Sudáfrica

     

  Mostrar afiliaciones +
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 23, Nº. 1, 2017, págs. 150-167
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article assesses how tourists’ bargaining motivations and attitudes moderate their willingness to return to Italy, where bargaining is perceived as one of the best ways to deal with sellers. A nonprobability quota sampling technique was used to survey domestic tourists in Italy through an online questionnaire which encompassed 26 bargaining values and one item to measure the likelihood that the tourists would bargain at the same destination in the future. The data comprised a total of 812 observations. An order probit model and marginal effects were estimated to measure the tourists’ propensity to return to Italy for bargaining purposes. The study findings indicate that tourists’ propensity to return for bargaining purposes is taken with the awareness that they will not obtain what they expected; as a matter of fact, they are unlikely to care about the final result but instead engage in this behaviour to have fun.