Exploring English Language Needs in the Hotel Industry in Pakistan: an Evaluation of Existing Teaching Material

Yasmin, Musarat ^[1] ; Sarkar, Mela ^[2] ; Sohail, Ayesha ^[3]
1. [1] University of Gujrat
  
  University of Gujrat
  
  Pakistán
2. [2] McGill University
  
  McGill University
  
  Canadá
3. [3] University of Azad Jammu and Kashmir
  
  University of Azad Jammu and Kashmir
  
  Pakistán
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Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 28, Nº. 4, 2016, págs. 202-213
Idioma: inglés
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Resumen
- The hotel industry in Pakistan makes up a very important part of the service sector. This industry demands highly developed communication skills from its employees, as 5-star hotels deal with guests from foreign countries as a routine matter. This study explored the specific language needs of students in the hotel industry in Pakistan and evaluated a textbook to determine its pedagogical value and suitability for subject-specific communicative needs. The sample consisted of 10 professionals and 40 students from Lahore and Gujrat (Pakistan), where the subject is being taught. A questionnaire was designed to explore the language needs of students, whereas the professionals were interviewed. The findings highlighted the communicative activities and language skills required by the students. Recommendations are made to consider these communicative activities and skills while designing English language courses for the hotel industry. Moreover, fostering autonomy through learning strategies is also accentuated to enable students to enter into the world of work.