Purchase of local products within the rural tourist experience context

Elisabeth Kastenholz ^[1] ; Celeste Eusébio ^[1] ; Maria João Carneiro ^[1]
1. [1] Universidade de Aveiro
  
  Universidade de Aveiro
  
  Vera Cruz, Portugal
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 22, Nº. Extra 4, 2016 (Ejemplar dedicado a: Spatial and sectorial impact studies in tourism ), págs. 729-748
Idioma: inglés
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Resumen
- Rural tourism is frequently considered a development tool for rural areas. In particular, demand for local products may stimulate local economy and is simultaneously an important part of the tourist experience. Little is known, however, of the role of local product purchase within and as a result of the rural tourist experience. The present article addresses this gap by analysing the impact of the tourist experience on (a) the decision to purchase local products and (b) the amount of respective expenditures made, based on survey data on rural tourists in Portugal. Results reveal a positive impact of the knowledge, sensorial and interaction dimensions of the tourist experience in both models, and length of stay, age, place attachment and nationality also play a role.