User Acceptance of Multimedia Mobile Internet in Thailand

• Autores: Dulyalak Phuangthong, Settapong Malisuwan
• Localización: International journal of the computer, the internet and management, ISSN 0858-7027, Vol. 16, Nº. 3 (SEP), 2008, págs. 22-33
• Idioma: inglés
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• Resumen

  • As Mobile Internet service has been launched in Thailand, there are only a few papers studying the factors affecting the acceptance of this service. In this research, it aims to examine the individual-level factors affecting the adoption of Multimedia Mobile Internet by integrating technology acceptance model (TAM) and diffusion of innovation model (DOI) to explain. This research also provides an extensive review of the adoption behavior of individuals by incorporating technology acceptance model and diffusion of innovation theory. The findings enable future research to account for TAM and DOI in further investigating user adoption.