Organizational multichannel differentiation: an analysis of its impact on channel relationships and company sales success

• Autores: Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 1, 2017, págs. 59-82
• Idioma: inglés
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