Managing Recreational Marijuana in Southwest Colorado
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[1] Fort Lewis College
Fort Lewis College
Estados Unidos
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- Localización: Tourism review international, ISSN 1544-2721, Vol. 20, Nº. 4, 2016, págs. 211-217
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
This study is an early contribution to the understanding of the relationship between tourism and the recreational marijuana industry, which has only been legal in Colorado since 2014. The results of qualitative interviews revealed that business owners and managers of recreational marijuana operations in southwest Colorado encounter diverse challenges in general business areas—such as industry regulations, maintaining competitive advantage, staffing and training, safety and security, marketing, and community support—as well as contending with marijuana tourism as a new and unique niche market. As more states may vote to legalize marijuana in the future, the pioneers in the industry from Colorado will be considered leaders and will be looked to for guidance and best practices. Future research must continue to investigate the management of legal marijuana tourism in the US as the industry grows and changes.
