Lior Rokach, Lihi Naamani, Armin Shmilovici
In business applications such as direct marketing, decision-makers are required to choose the action which best maximizes a utility function. Cost-sensitive learning methods can help them achieve this goal. In this paper, we introduce Pessimistic Active Learning (PAL). PAL employs a novel pessimistic measure, which relies on confidence intervals and is used to balance the exploration/exploitation trade-off. In order to acquire an initial sample of labeled data, PAL applies orthogonal arrays of fractional factorial design. PAL was tested on ten datasets using a decision tree inducer. A comparison of these results to those of other methods indicates PALs superiority.
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