Resumen de El posicionamiento de las empresas de comercio electrónico en España 2002
Through this empirical study we try to explain which is the image that there has the Spanish ebuyers of the firms that realize activities of electronic commerce. Applying analysis factorial we verify that the price, product, payment systems and customer service's attributes are the key to understand the successful electronic commerce strategies. We analyze the sectors of leisure and culture, travel and distribution in 2002.
