Resumen de Why social engagement may be more important than marketing
Marketing today is not about what a company says. It's about what customers say about the company. In a Q&A, Carlos Dominguez, president and COO of social media management company Sprinklr, notes that while marketing is about getting people to want to talk to a company, customer service is about interacting with someone who is already invested in the brand. His goal: get companies to blend those tasks in ways that are radically different.
