Telling datas story with graphics

• Autores: Sam Ransbotham
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 57, Nº 1, 2015, págs. 1-1
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • According to Joseph D. Bruhin, chief information officer of Constellation Brands, experiments with graphic presentation of data are making it easier for sales people to see how they're performing right in the field. Constellation Brands, a distributor of beer and liquor, is a publicly traded S&P 500 Index and Fortune 1000 company, with 2015 net sales of approximately $6 billion and 7,600 employees. It is headquartered in Victor, New York, with operations in the United States, Canada, New Zealand, Italy, and Mexico. Joseph D. Bruhin is Constellation's senior vice president and chief information officer. Bruhin's role includes developing new tools for salespeople to use in the field and new measurements for understanding how products are performing at retail. He has been particularly focused on making data easy to analyze and understand. In an interview, Bruhin details the particular challenges faced by companies in the beverage alcohol business and the role that graphics are playing in helping employees more easily track sales against metrics.